Product Configurators

Some product categories (furniture, apparel, industrial components) can't be sold from a static catalog. The buyer builds the product during the shopping experience, choosing fabrics, finishes, or components that determine what actually gets manufactured and shipped.

Products are linked to fabric collections that power on-page customization of items like sofas and pillows, with real-time 3D rendering of each selection. Product and fabric data flows from Microsoft Dynamics AX through inRiver PIM, a RabbitMQ queue, and an Azure SQL commerce database to serve configurations to the storefront.

Industrial and B2B manufacturers often sell products that only work in specific combinations. A load cell needs the right signal conditioning amplifier, the right voltage range, and the right connection type. Showing customers the full catalog and hoping they pick a working combination leads to wrong orders, returned products, and lost trust.

A guided sales process walks the customer through five stages: discovering the application requirements, selecting the right product, viewing only the accessories that are pre-validated as compatible, generating a quote, and placing the order. Compatibility logic runs in the background so customers never see incompatible options.

Industrial and B2B catalogs often contain thousands of variants per product line, with not every combination being valid. A customer searching the full catalog for the right load cell, sensor, or component faces an impossible filtering task.

A multi-step configurator walks the customer through attribute selection in a structured sequence. Each step presents only the attributes relevant to prior selections, with measurement systems (metric and English) toggled at the customer's preference. The catalog narrows progressively to valid configurations, so by the end of the flow the customer has a precise SKU that's guaranteed to work.