Services for complex commerce beyond the storefront

We help manufacturers, distributors, and retailers design, implement, and optimize digital commerce around complex products, pricing, inventory, fulfillment, back-office systems, and integrations. See how we structure these engagements in Our Approach.

Commerce Experience

We implement modern commerce platforms and customer experiences that support the buying models your business requires, from account-based ordering, quoting, approvals, and reordering to checkout, omnichannel, self-service, and sales-assisted workflows.

Product Data & Discovery

We structure and enrich the product information and digital assets buyers need, then make them easy to find and use. From PIM, DAM, taxonomy, attributes, and product relationships to search, filtering, and merchandising, we connect product content to the way customers actually discover and evaluate products.

Commerce Integration

We connect commerce to the operational systems it depends on: ERP, pricing, inventory, orders, fulfillment, EDI, tax, payments, freight, and third-party platforms.

Real examples from complex commerce environments

Drawn from work we've actually done.

Multi-ERP Integrations

Coordinating multiple ERP systems across a single commerce environment

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11 ERP instances across four ERP platforms

Large organizations often operate multiple ERP systems across brands, regions, or business units.
In this environment, commerce must integrate 11 ERP instances spanning four ERP platforms, coordinating product data, inventory, orders, and customer information while keeping operations consistent and reliable.

Dual-ERP architecture with file-based and API-based integration patterns

Some organizations run parallel ERPs, often as a result of acquisitions, regional splits, or legacy systems still in production, and commerce has to integrate with both without forcing one into the other's model.
Microsoft Dynamics 365 and Dynamics AX both feed product, pricing, and inventory data into inRiver PIM and Optimizely through a custom middleware layer using message queues, with file-based integration for bulk data (pricing, inventory, media) and API-based integration for real-time flows (orders, customers).

Two ERPs. Two integration patterns. One storefront.

Running two ERPs in parallel means commerce has to integrate with both without treating one as a copy of the other. Each system owns different data, uses a different integration pattern, and evolves on its own timeline.
Prophet 21 serves as the primary system of record, connected through a two-way integration layer. Prelude operates as the secondary ERP for customer data, with subscription-based events triggering automatic synchronization on every create, modify, or delete.

38 endpoints. Seven domains. One integration layer.

Commerce platforms rarely connect to ERP through a single integration point. Orders, pricing, inventory, customers, invoices, tax, freight, and document generation each follow their own data model and timing requirements. In this environment, without a structured middleware layer, every new feature would have become another custom integration project.
This middleware consolidates 38 dedicated API endpoints across seven business domains (orders, pricing, inventory, freight, customers, invoices and finance, tax, documents, account flags) into a single orchestration layer. A single connector manages authentication, serialization, error handling, and response mapping for every call, keeping the integration surface consistent and maintainable as new endpoints are added.

Selective by design

We deliberately work with a focused set of platforms and patterns. Depth lets us build reusable expertise, accelerators, and delivery workflows instead of starting over on every implementation.

Complex commerce doesn’t operate in isolation.

We’ve integrated commerce platforms with the systems that run the business, from ERP, order management, and product data to search, payments, digital assets, and specialized B2B workflows.