Build what the business actually needs.

We design and implement the capabilities required to make complex digital commerce work, without assuming every capability needs another software platform.

We start with the business: products, pricing, inventory, customers, orders, fulfillment, and the buying experience. Then we decide which responsibilities belong in existing systems, specialized platforms, or focused custom services. See how we structure these engagements in Our Approach.

Commerce Experience

We build the digital buying experience and the commerce capabilities behind it, from account-based ordering, quoting, approvals, and reordering to cart, checkout, omnichannel, self-service, and sales-assisted workflows.

Where a commerce platform creates real value, we use one. Where existing enterprise systems and focused custom services provide a simpler architecture, we build around them instead.

Product Data & Discovery

We structure and enrich the product information and digital assets buyers need, then make them easy to find and use.

We work with the systems already responsible for product data and add PIM, DAM, search, or other specialized technology only when the business requires it.

Commerce Services & Integration

We design the operational layer behind the buying experience: pricing, inventory, orders, fulfillment, customer accounts, ERP connectivity, EDI, tax, payments, freight, and other business-critical services.

These capabilities may live in existing enterprise systems, specialized software, or custom cloud services. Our job is to put each responsibility where it belongs and make the whole system operate as one.

What complex commerce actually requires.

Real examples drawn from work we've actually done.

Multi-ERP Integrations

Coordinating multiple ERP systems across a single commerce environment

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10 ERP instances across four ERP platforms

Large organizations often operate multiple ERP systems across brands, regions, or business units.
In this environment, commerce must integrate 10 ERP instances spanning four ERP platforms, coordinating product data, inventory, orders, and customer information while keeping operations consistent and reliable.

Dual-ERP architecture with file-based and API-based integration patterns

Some organizations run parallel ERPs, often as a result of acquisitions, regional splits, or legacy systems still in production, and commerce has to integrate with both without forcing one into the other's model.
Microsoft Dynamics 365 and Dynamics AX both feed product, pricing, and inventory data into inRiver PIM and Optimizely through a custom middleware layer using message queues, with file-based integration for bulk data (pricing, inventory, media) and API-based integration for real-time flows (orders, customers).

Two ERPs. Two integration patterns. One storefront.

Running two ERPs in parallel means commerce has to integrate with both without treating one as a copy of the other. Each system owns different data, uses a different integration pattern, and evolves on its own timeline.
Prophet 21 serves as the primary system of record, connected through a two-way integration layer. Prelude operates as the secondary ERP for customer data, with subscription-based events triggering automatic synchronization on every create, modify, or delete.

38 endpoints. Seven domains. One integration layer.

Commerce platforms rarely connect to ERP through a single integration point. Orders, pricing, inventory, customers, invoices, tax, freight, and document generation each follow their own data model and timing requirements. In this environment, without a structured middleware layer, every new feature would have become another custom integration project.
This middleware consolidates 38 dedicated API endpoints across seven business domains (orders, pricing, inventory, freight, customers, invoices and finance, tax, documents, account flags) into a single orchestration layer. A single connector manages authentication, serialization, error handling, and response mapping for every call, keeping the integration surface consistent and maintainable as new endpoints are added.

Complex commerce depends on the operational layer.

Much of what makes a great commerce experience is the unsexy work: product data, pricing, inventory, fulfillment, and the systems that keep it all accurate.

The complexity is real. Our job is to solve it, not compound it. We design these systems to work together clearly, with each responsibility in the right place and no more architecture than the business actually requires.

Customer-specific, contract, and promotional pricing

Complex product catalogs, variants, and technical attributes

Real-time or near-real-time inventory across locations

Multiple warehouses, stores, and fulfillment rules

ERP and OMS order validation, credit checks, and fulfillment logic

Account hierarchies, roles, approvals, loyalty, and customer-specific experiences

PIM, DAM, search, CRM, EDI, tax, payments, freight, and third-party systems

Selective by design

More technology does not automatically mean a better architecture.

We deliberately work with a focused set of proven platforms, cloud services, and architectural patterns. That lets us build deeper expertise and reusable capabilities while avoiding technology that does not create enough value to justify its cost and complexity.

Vercel

Contentstack

Complex commerce doesn’t operate in isolation.

We’ve integrated commerce experiences with the systems that already run the business, from ERP, order management, and product data to search, payments, digital assets, marketplaces, and specialized B2B workflows.