Multi-Sites Architectures

Multi-brand retailers and distributors need each brand to feel distinct while avoiding the cost and operational overhead of running separate platforms, separate teams, and separate code for each one.

Five storefronts (Ivystone, Simblist, CMA, Schauben, OneCoast) operate on a single Optimizely-based platform with shared core capabilities. Salsify PIM serves as the central source of product data. New brands can be added without re-platforming, and shared capabilities propagate automatically.

Multi-brand retailers and distributors need each brand to feel distinct while avoiding the cost and operational overhead of running separate platforms.

Five storefronts (Ivystone, Simblist, CMA, Schauben, and OneCoast) operate on a single Optimizely-based codebase with shared search, cart, account, PIM, inventory, promotions, tax, and checkout. New brands can be added in a fraction of the time a new platform would require.

Running multiple distinct brands on a single codebase means each storefront can look and feel entirely independent, different identity, different catalog, different promotions, while sharing the same underlying platform, checkout experience, store locator, and deployment pipeline.

Coastal and CAL Ranch operate as separate branded storefronts with their own domains and merchandising, but are powered by one codebase with a single deployment. Shared capabilities include multi-brand support, store locator and pickup management, dynamic pricing and promotions configurable per brand, and a unified checkout experience, with no duplicate infrastructure to maintain.