Built differently. With intention.
We learned that complex commerce does not need more layers and handoffs. It needs senior people staying close to the work, disciplined architecture, and a delivery model built for predictability.
So that is the company we built.
Where we started. What we learned.
Luminos was founded in 2010 with a straightforward idea: build a team of genuinely talented engineers and help complex organizations implement digital commerce better than anyone else.
For the first several years, we operated like many SIs. Strategy engagements lasted months. Documentation moved through too many hands. Roles multiplied. Layers formed between clients and the people doing the work.
The work was good, but the model was not good enough.
Complex commerce projects do not usually fail because people are not working hard. They fail because the operating model is unclear. Business logic gets buried in the wrong systems. Integrations become brittle. Decisions move too slowly. Ownership gets fragmented. The people who understand the system best are too far from the decisions that shape it.
So we rebuilt how we work.
We removed unnecessary handoffs, invested in senior teams, built a delivery system around clarity and accountability, and developed an architecture-first approach to complex commerce.
Today, our work is shaped by a simple belief: digital commerce should be designed around the operational complexity of the business, and built in a way the client can understand, govern, and own.
I write more about the thinking behind this in what AI actually needs to accelerate commerce execution and the broken incentive in eCommerce services.
Radu Munteanu
Founder & CEO
2018 photos.... a blast from the past :-)
Built across two continents. Operated as one team.
Luminos has always operated as a two-continent company. Our U.S. presence keeps us close to the markets we serve, while our Cluj-Napoca, Romania office anchors us in one of the region's strongest technical communities for engineering and computer science talent.
The model works because we operate as one team.
Leadership and senior expertise sit across both locations. This is how Luminos combines U.S. client proximity with technical depth, delivery discipline, and long-term team stability. It is also why our teams can stay close to the work, make decisions quickly, and carry context across long client relationships.
Customer Choice Partner of the Year winner at the Optimizely 2022 Partner Awards
Presenting at B2B Online Connect
Celebrating 10 years at Luminos
Teambuilding summer party in Cluj-Napoca
The Luminos team at the 2025 Cluj-Napoca Running Competition
Luminos at the B2B Online conference
Industry Memberships & Recognition
B2B eCommerce Association
Premium Member
National Association of Wholesaler Distributors
Distributors, Member
Inc 5000 fastest growing companies
2025, 2024, 2018, 2016
Leadership
Radu Munteanu
Founder & CEO, Los Angeles
Ashley Stennis
Director of Growth, Boston
Emily Schiefelbein
Director of Client Success, Wisconsin
Daniel Suciu
VP Engineering & CTO, Cluj-Napoca
Winnie Li
Director of UX, New York
Alexandru Puscas
VP of Delivery, Cluj-Napoca
Virginia Maria Sasaran
HR Director, Cluj-Napoca
Adrian Nagy
Engineering Director, Cluj-Napoca
What holds it all together.
Complex commerce requires more than effort. It requires clarity: knowing which problems to solve, which systems should own what, where business logic belongs, and how delivery decisions affect long-term maintainability.
That is what intentionality means to us. Choosing the right work. Designing the right architecture. Building with senior teams. Creating delivery systems clients can see and trust. Leaving behind commerce systems that can be understood, governed, and evolved.
That is the standard we keep working toward.
Want to know if we are the right fit?
The first conversation is always honest. We will tell you if we think there is a fit, and we will tell you if we do not.
Schedule a Consultation