Thinking clearly about complex commerce
Perspectives on execution, technology, and what it actually takes to make complex commerce initiatives work the way they should.
What AI actually needs to accelerate commerce execution.
The conversation about AI readiness is almost entirely about product data. There is a second, more important conversation that almost nobody is having.
AI does not create clarity. It depends on it.
More Perspectives
The broken incentive in eCommerce services.
It took 18 years working in this industry to see it clearly. Most service providers do not talk about this. They should.
Complexity is not what breaks B2B eCommerce execution. Lack of clarity is.
The pattern behind why execution gets heavier over time, and what is actually driving it.
The Clarity Ladder
A framework for locating where complex commerce execution breaks down, and what it actually takes to get it back on track.
If any of this resonates with what you are experiencing, I would genuinely enjoy the conversation.
Most of what I write comes from client conversations, conference rooms, and 18 years of patterns. If you want to think through your specific situation, the first conversation is always honest.