Insights
How complex commerce gets done.
Ideas and lessons on execution, AI, architecture, and the realities of building and operating complex commerce.
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Why B2B commerce projects get heavier over time
Radu joined Justin King on the B2B eCommerce Show to talk about why B2B commerce projects get heavier over time, why the platform is rarely the reason they stall, and the incentive problem behind both. Includes the transparency practice most agencies avoid: reporting AI usage to clients every week, line by line.
Radu Munteanu
Watch on YouTube6 pieces
The Failure You Cannot See
A buyer with a spec now asks an AI tool, not five suppliers. If your catalog is behind a login, you were never in the running, and nothing in your CRM will tell you. Here's how to check.
Why B2B commerce projects get heavier over time
Radu joined Justin King on the B2B eCommerce Show to talk about why B2B commerce projects get heavier over time, why the platform is rarely the reason they stall, and the incentive problem behind both. Includes the transparency practice most agencies avoid: reporting AI usage to clients every week, line by line.
What AI actually needs to accelerate commerce execution.
The conversation about AI readiness is almost entirely about product data. There is a second, more important conversation that almost nobody is having.
The broken incentive in eCommerce services.
It took 18 years working in this industry to see it clearly. Most service providers do not talk about this. They should.
Complexity is not what breaks B2B eCommerce execution. Lack of clarity is.
The pattern behind why execution gets heavier over time, and what is actually driving it.
The Clarity Ladder
A framework for locating where complex commerce execution breaks down, and what it actually takes to get it back on track.
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