Modernize your B2B commerce beyond the storefront
We help manufacturers and distributors build digital commerce experiences around the operational complexity of their products, pricing, inventory, and fulfillment.
17 team members with 10+ years at LuminosTrusted by companies where commerce runs on real operational complexity.
Most B2B commerce projects underestimate the operational layer.
A modern digital buying experience is only as good as the systems behind it.
For manufacturers and distributors, commerce often depends on:
- Customer-specific and contract pricing
- Complex product catalogs and technical attributes
- Real-time or near-real-time inventory
- Multiple warehouses and fulfillment rules
- ERP order validation and credit checks
- Account hierarchies, roles, and approvals
- PIM, search, CRM, EDI, tax, payments, freight, and third-party systems
When these pieces are not designed together, companies end up with brittle integrations, duplicated business logic, unreliable inventory, pricing mismatches, failed orders, and systems that are hard for IT to maintain.
Commerce Experience
We implement modern B2B commerce platforms and customer portals that support account-based buying, reordering, quoting, approvals, checkout, self-service, and sales-assisted workflows.
Product Data & PIM
We structure product data so complex catalogs become searchable, sellable, and manageable across commerce, sales, and back-office systems.
Search & Discovery
We design search experiences for how B2B buyers actually find complex products, from SKU lookup to technical attributes, compatibility, replacement parts, and application-based discovery.
The Connective Layer
Commerce Orchestration
We connect the buying experience to the operational systems that make the business work: ERP, pricing, inventory, orders, fulfillment, EDI, tax, payments, freight, and third-party platforms.
This is the layer the other three depend on, and the difference between a storefront that demos well and a commerce system that holds up under real operational load.
Our Approach
Clean platforms. Owned logic.
Predictable delivery.
We design complex commerce systems so each platform does what it does best, business logic lives where it can be owned and maintained, and delivery stays visible, accountable, and predictable from strategy through launch.
Our ApproachKeep platforms clean.
Commerce, ERP, PIM, search, OMS, and other systems should do what they do best. We avoid over-customizing core platforms when business logic belongs somewhere more maintainable.
Put business logic where it belongs.
Cross-system and client-specific rules are placed where they can be owned, tested, monitored, and changed, often in a governed orchestration layer rather than scattered across platforms.
Deliver with predictability.
Senior teams. Fewer handoffs. Better outcomes. Our execution system gives both teams clear visibility into scope, progress, budget, timeline, risks, and decisions, reducing surprises from strategy through launch.
Partnerships that last. Measured in years, not projects.
Many of our clients have worked with us for 8–12 years. Others trust us with mission-critical initiatives that quickly grow into long-term partnerships.
“They are a true partner in our ecommerce success. They actively engage in our ideas, contribute thoughtful solutions, and work alongside us to continuously improve our ecommerce platform. Deadlines are respected, expectations are transparent, and deliverables are consistently completed to the highest standards. We know we can rely on them not only for technical expertise but also for strategic insight.”
— Crystal Granish, Marketing Director, Cleaner's Supply Inc.
Thinking clearly about complex commerce.
What AI actually needs to accelerate commerce execution.
The conversation about AI readiness is almost entirely about product data. There is a second, more important conversation that almost nobody is having.
The broken incentive in eCommerce services.
It took 18 years working in this industry to see it clearly. Most service providers do not talk about this. They should.
Every engagement starts the same way. With an honest conversation about where you are and where you want to be.
Let's have that conversation.