Complex commerce
without the overhead.
We help manufacturers, distributors, and retailers build digital commerce around complex products, pricing, inventory, fulfillment, and back-office systems, with engineers who think strategically about the business and technology and own end-to-end execution.
17 team members with 10+ years at LuminosTrusted by companies where commerce runs on real operational complexity.
Complex commerce depends on the operational layer.
Much of what makes a great commerce experience is the unsexy work: product data, pricing, inventory, fulfillment, and the systems that keep it all accurate.
In complex commerce environments, the buying experience often depends on:
- Customer-specific, contract, and promotional pricing
- Complex product catalogs, variants, and technical attributes
- Real-time or near-real-time inventory across locations
- Multiple warehouses, stores, and fulfillment rules
- ERP and OMS order validation, credit checks, and fulfillment logic
- Account hierarchies, roles, approvals, loyalty, and customer-specific experiences
- PIM, DAM, search, CRM, EDI, tax, payments, freight, and third-party systems
The complexity is real. Our job is to solve it, not compound it. We design these systems to work together clearly, with each responsibility in the right place and no more architecture than the business actually requires.
The capabilities that make complex commerce work.
What We Do
Commerce Experience
We implement modern commerce platforms and customer experiences that support the buying models your business requires, from account-based ordering, quoting, approvals, and reordering to checkout, omnichannel, self-service, and sales-assisted workflows.
Product Data & Discovery
We structure and enrich the product information and digital assets buyers need, then make them easy to find and use. From PIM, DAM, taxonomy, attributes, and product relationships to search, filtering, and merchandising, we connect product content to the way customers actually discover and evaluate products.
Commerce Integration
We connect commerce to the operational systems it depends on: ERP, pricing, inventory, orders, fulfillment, EDI, tax, payments, freight, and third-party platforms.
Clean architecture. Lean teams. Predictable delivery.
We design complex commerce systems around clear ownership and lean teams, with senior engineers thinking strategically, making decisions, and owning end-to-end execution. Clients get direct accountability and real-time visibility without unnecessary delivery layers.
Our ApproachClear system ownership.
Each system should do what it does best, with responsibilities and business logic placed where they can be understood, maintained, and owned. We add custom code, integration layers, and architectural complexity only when the problem actually requires them.
The same people solve and deliver.
Our engineers understand the business context, shape the solution, make the technical decisions, and stay hands-on through implementation. No account layers. No unnecessary handoffs. Just direct ownership from the people doing the work.
AI-accelerated execution. Real-time visibility.
Specialized AI agents help clarify requirements, accelerate implementation, and automate QA, while our engineers remain accountable for the outcome. Clients have direct visibility into progress, budget, risks, and decisions throughout.
Partnerships that last. Measured in years, not projects.
Many of our clients have worked with us for 8–12 years. Others trust us with mission-critical initiatives that quickly grow into long-term partnerships.
“They are a true partner in our ecommerce success. They actively engage in our ideas, contribute thoughtful solutions, and work alongside us to continuously improve our ecommerce platform. Deadlines are respected, expectations are transparent, and deliverables are consistently completed to the highest standards. We know we can rely on them not only for technical expertise but also for strategic insight.”
— Crystal Granish, Marketing Director, Cleaner's Supply Inc.
How complex commerce gets done.
Ideas and lessons from building, operating, and continuously improving complex commerce.
What AI actually needs to accelerate commerce execution.
The conversation about AI readiness is almost entirely about product data. There is a second, more important conversation that almost nobody is having.
The broken incentive in eCommerce services.
It took 18 years working in this industry to see it clearly. Most service providers do not talk about this. They should.
Every engagement starts the same way. With an honest conversation about where you are and where you want to be.
Let's have that conversation.