Connecting Digital Commerce to the Realities of Retail
How Luminos Labs helped Murdoch's connect its digital and in-store experiences, modernize commerce, and support future growth.
Murdoch's Ranch & Home Supply serves ranchers, homeowners, and outdoor enthusiasts across the Western United States. With an extensive product catalog and growing retail footprint, its website plays an important role beyond online sales, helping customers explore products, make informed decisions, and find what they need before visiting a store.
Murdoch's partnered with Luminos Labs to better connect its digital and physical stores, improve product discovery, and give customers greater visibility into local inventory. What began as a platform modernization has evolved into a long-term strategic partnership focused on improving the customer experience and supporting Murdoch's continued growth.
Connecting the Website to the Store
For Murdoch's, the website isn't just another place to make a sale. It's a way to help customers research products, check availability, and make their next trip to the store easier.
Luminos Labs helped bring those experiences together, making it easier for customers to see what's available locally, buy online for in-store pickup, or combine pickup and shipped items in a single order. We also improved returns, gift cards, and the behind-the-scenes processes that keep orders moving.
The impact was significant: 250% more inventory available online and a 22% year-over-year increase in online revenue following launch. More importantly, Murdoch's gained a better way to serve customers whether they shop online, in-store, or both.
Helping Customers Find the Right Products
With such a broad product assortment, helping customers find the right products is just as important as making them available online.
As Murdoch's needs evolved, Luminos Labs helped modernize product search and discovery, introducing smarter search, autocomplete, and personalized recommendations. We also made sure product details, pricing, and local availability stayed connected, so customers could find relevant products and make more informed decisions.
For Murdoch's, it's another way to make the website a useful resource for customers, whether they're buying online or planning a visit to their local store.
A Partnership That Keeps Moving Forward
What started as a commerce modernization has grown into a long-term strategic partnership.
Over the years, Luminos Labs has worked alongside Murdoch's to improve the customer experience, connect its operations, and make its technology work harder for the business.
Today, that partnership continues to evolve. Together, we're looking at how new capabilities and more flexible technology can support Murdoch's next stage of growth, building on what's already working rather than starting from scratch.
The goal has remained the same: make it easier for Murdoch's to serve its customers and give the business room to grow.
Let's Build What's Next.
Your commerce technology should support where your business is going, not hold it back. Luminos Labs helps retailers connect their operations, improve the customer experience, and make smarter technology investments.
Let's talk about what's next for your business.