Introduction
Born in a basement in Upstate New York, Cleaner's Supply was born after the founder, Jeff Shapiro decided that running a dry-cleaning business is already hard enough and wanted to make ordering supplies as seamless as possible. With a tagline of "Great prices. Fast delivery." Cleaner's wanted to upgrade their current eCommerce website to one that reflects just that. A goal of having a digital ecosystem that will grow with them over the years while staying effortless on the customer side.
Dry Cleaning Supplies
New York
A Platform for Growth
Optimizely became the platform of choice, as it allows for easy upgrades and enhanced functionality through easy front-end usage for customers.
We believe in launching fast, which was exactly the goal that Cleaner's shared as well. If you are a customer of Cleaner's, then you know that they not only ship to the United States, but also to Canada.
The approach to launching fast with what was important and tweaking afterward was the way to go. Cleaner's was able to launch their Canadian eCommerce website first, while we continued to work on the United States end. This gave them an advantage to get back into the market quickly, even though the American side wasn't completely finished.
Enhanced Website Features
Some helpful tools that were also implemented into the new website include a search feature that leverages Optimizely Personalized Find allows customers to easily find a specific product through being sent to a product detail page, versus a search result page.
Users who log into their account have the ability to create classified advertisements directly on the Cleaner's Supply website, where visitors can select which one they like and email directly to the seller.
Embracing Individuality
If you are a customer of Cleaner's Supply, it is most likely to say that you are ordering for your own dry-cleaning business. Understanding that customization is important in branding for yourself and your company, a solution was implemented that gives some products the opportunity to be customized to include your branding. This allows you to upload your own logo/image to print on the product, edit the image size, font type and ink color, and give you a proof document and/or ship a copy of the final customized product design.
The Results
Ordering has been made as easy as it can be for customers, utilizing the option to add products to your cart just by entering the model number and quantity.