Client Story · Allen Brothers
A New Platform. A Heritage Worth Carrying Forward.
Allen Brothers’ move to Shopify meant bringing years of customer relationships and business history into a new platform. Luminos Labs built a custom migration application to move its customer records, catalog, orders, gift cards, and content, importing hundreds of thousands of customer records in about four hours. Allen Brothers was able to move forward with a modern commerce foundation and the history and information needed to support its next chapter.
The Business Need
Move Forward. Bring the Business Along.
Allen Brothers was moving from Retisio to Shopify to support a more flexible commerce experience for its direct-to-consumer and gifting business.
Behind the new storefront sat a substantial migration challenge. Hundreds of thousands of customer records needed to move alongside addresses, historical orders, products, variants, gift cards, and content. Source data arrived in different formats, with inconsistencies that required preparation before it could be used in Shopify.
The details mattered. Gift cards represented value customers still expected to redeem. Historical orders connected customers to previous purchases. Recipes and cooking guides helped shoppers get more from the products they bought.
The transition needed to account for all of it.
What came with the move.
The Approach
Build Around the Business Details.
Luminos Labs took on one of the most critical parts of Allen Brothers’ move to Shopify: bringing years of customer and business data into the new platform.
The team built a custom migration application to handle the scale and complexity of that move. It prepared the legacy data, transferred records in large batches, and flagged problems for review. This gave Allen Brothers a repeatable process for moving its data and checking the results.
Luminos worked through the details that mattered to the business, from customer addresses and historical orders to gift card balances, product information, and cooking-guide imagery. The team addressed inconsistencies in the source data and built checks into the process so issues could be identified and resolved.
Working closely with Allen Brothers, Luminos managed staged imports and final data updates ahead of launch, helping turn a complex migration into a clear path to Shopify.
The Outcome
Hundreds of Thousands of Customer Records. About Four Hours.
Luminos Labs imported hundreds of thousands of customer records into Shopify in about four hours, with results tracked and errors flagged for review.
That milestone was part of a broader transition that brought Allen Brothers’ catalog, historical orders, gift cards, and editorial content into its new Shopify storefront, which successfully launched in April 2026.
Allen Brothers was able to move forward with a modern commerce platform and the customer history and business information needed to support its next chapter.
~4 hours
Customer import time
Hundreds of thousands
of customer records imported into Shopify.
Make Your Next Move Count.
Your commerce migration has to work for the business behind the storefront. Let’s talk about what it will take to get yours there.