A deeper look,
Premier Designs decided to use Optimizely commerce to reinvent their website and create a real B2B2C experience. They selected Luminos Labs as their implementation partner to drive site development and integrations. The site approach was to launch the site lightning-fast, selecting the most essential features (B2B2C partner portal, microsites, integrations, etc.) and then optimize and grow based on analytics rather than guesswork.
B2B2C Customer Experience
The public Premier Designs website allows customers to shop through personal jeweler microsites with complete B2B2C functionality. An Optimizely Azure AD single sign-on login allows jewelers to create personal microsites with specific blocks and personalized data. The website’s responsive design enables customers to shop Premier Designs products through independent jeweler vendors.
One of Premier Designs’ top priorities was to develop a jewelers Partner Portal. The Optimizely commerce system was integrated with their back-end ERP system to allow jewelers to create their own eCommerce microsites. An order dashboard can search and process orders, while an events dashboard can search, add, and edit jeweler marketing and messaging for events. When necessary, a jeweler impersonation tool allows administrators to place orders on behalf of a jeweler.
Customers can have multiple carts per order when purchasing from different jewelry vendors. Each vendor microsite can also feature various order types, custom catalogs per order type, and personalized pricing.
The development team created many custom templates to support newly digitized business process automation in Optimizely. Premier Designs integrated its digital commerce site with MS Dynamics 365 for Finance and Operation (ERP) using the Avensia Connector (ERP Connector). The Premier Designs B2B2C portal also included a custom JewelersAPI that provides endpoints to access jeweler data housed in Optimizely.
Premier Designs conducted extensive QA and User Acceptance Testing before launching all of this newly developed technology to Premier Designs’ thousands of independent jewelers with a comprehensive training package including documentation and videos.