Mustang Specialists Enter F-150 Market with Support from Luminos Labs Mobile Development and QA Resources

For years, our client has been the go-to online store for Ford Mustang after-market parts and accessories. While site merchandising and marketing had kept pace with consumers’ expectations, after several years the website needed an improved mobile experience to meet the shifting demands of site visitors. Their business also wanted to enter into the F-150 after-market parts business by launching a dedicated F-150 microsite.

Luminos Labs Builds F-150 Microsite within Existing Commerce Framework

The digital commerce team combined several initiatives into a single digital transformation program:

  1. Launch new after-market line for F-150s
  2. Improve mobile conversion rate with a modern mobile-first responsive website
  3. Update the underlying digital commerce technology to meet ever-changing needs of the business
  4. Enable automation of ongoing Quality Assurance needs of the site for Cart & Checkout pages

Luminos Labs supported the development of various digital commerce features that contributed to the success of the project, including:

  • Custom commerce management admin tools for catalog, products and marketing
  • Dynamic content and page generator
  • Dynamic product browse based on categories, year generations, grouping, dynamic filters and customer profile
  • Completely customized user experience and front user interface
  • Custom product details page, shopping cart, checkout and my account features and functionalities
  • Customer photos submission and management
  • Project Cars and Bolt-On Build-Ups custom functionalities
  • Custom Build Lists
  • Highly complex catalog with hundreds of different types of products and dynamic product attributes
  • Print catalog request

Specifically, Luminos Labs was engaged for:

  • Mobile-first responsive development on the Episerver Commerce platform
  • User Interface Development
  • Episerver & .NET Development
  • QA Engineering
  • QA Automation for Cart & Checkout pages
  • Solution Architecture