Luminos Labs embraced complexity to create a one of a kind B2B2C portal serving over 30k jewelers and their customers on Episerver
As a result of this initiative, Premier Designs has deployed an impressive new online experience, matching the quality and beauty of the products they sell. Their marketing team is now able to exercise complete, independent control over the contents of the site. This freedom allows them to deploy more frequent and creative offers and promotions quickly and efficiently, providing a lift to the top and bottom line.
Their all-new online catalog and custom checkout experience makes this site a real B2B2C experience. It allows Premier to increase revenue by selling direct-to-consumer online. Behind the scenes, it matches transactions with an appropriate, regionally selected independent jeweler who then handles fulfillment and the development of an ongoing relationship with the customer.
In the all-new partner portal, independent jewelers can efficiently manage their relationship with Premier Designs with event scheduling, order management, marketing tools, and a microsite creator.