Luminos Labs and Episerver power B2C digital commerce for regional home furnishing powerhouse Living Spaces

Winner of PIMpoint Americas 2019 North America Partner/Customer Collaboration of the Year: Living Spaces and Luminos Labs

Overall Revenue Increase*

48%

Mobile Revenue Increase*

89%

AOV Increase

22%

Conversion Rate Increase

7.71%*

Living Spaces experienced a 10% lift of in-store revenue immediately after launch

*Compares the YOY results of the same period January 2017-January 2018 to Post-Launch January 2018-January 2019 from Google Analytics

†Compares the YOY results of the same period January 2017-July 2017 to Post-Launch January 2018-July 2018 from Google Analytics

Situation

Living Spaces had an internally built eCommerce platform struggling to keep up with the demands of their customers and staff. A desktop-oriented front-end led to poor customer experience and inefficient Search Engine Optimization (SEO). As a result, revenue growth had slowed.

Features

Living Spaces engaged Luminos Labs and Episerver to transform their digital infrastructure. Using the Luminosity Episerver Accelerator, Luminos Labs was able to:

  • Rebuild front-end templates
  • Improve SEO
  • Restructure the back-end enterprise data architecture
  • Integrate Episerver with multiple back-end systems
  • Connect and integrate Episerver Commerce with the inRiver Cloud
  • inRiver was chosen as their Product Information Management (PIM) and integrated with Episerver in Summer 2018.

Technical Integrations

  • BazaarVoice
  • BloomReach
  • Bold Chat
  • Cylindo
  • Dynamic Image Resizer
  • Forter
  • Google Analytics
  • Google Maps
  • InRiver
  • LivePerson
  • MS Dynamics 365
  • Olapic
  • Pinterest
  • Silverpop
  • Tealium

Launch

We launched the new website, with no downtime, on budget, and on time. Our proven process and with our experience of 50+ previous Episerver implementations allowed Living Spaces to achieve their predetermined goals.

“I am very excited to announce our new website is live! It was an awesome effort by the whole development and e-commerce teams. We had a great cutover plan and almost hit it to the minute.

Pete Franco, Director of eCommerce at Living Spaces

Post-Launch

The success of the project formed the basis of a long-term partnership to help provide Episerver and inRiver maintenance, including:

  • Code maintenance
  • Content support
  • Digital marketing
  • Strategy consulting
  • Third-party integrations
  • Additional enhancements

The combination of these tools gives Living Spaces more freedom and ownership over their digital channels.

Living Spaces was recently ranked as one of the Top 3 Furniture Retailers in eCommerce by Cylindo.