Wellness brand Access Consciousness re-platforms to Episerver, improves their global eCommerce experience, and creates custom portals for their practitioners and customers around the world
Access Consciousness, an alternative medicine organization that changes the lives of tens of thousands of people worldwide, had outgrown its existing digital commerce ecosystem. The website was outdated, feature-heavy, had few language options, and their staff experienced significant usability issues, errors, and availability problems. Access Consciousness delivers its message through seminars, books, audio, and consultations, and they needed a better way to provide a B2B2C experience with a modern eCommerce approach.
Leveraging Episerver’s platform, Access Consciousness selected Luminos Labs to drive the digital commerce solution development to re-platform to a highly improved experience.
It was important for Access Consciousness’ new website to have:
The ability to sell content in various forms, direct to the end consumer
The ability to sell access to events, direct to the end consumer
Integration with a third-party site for merchandise sales
The creation of a facilitator’s portal
Improved, robust, and advanced search functionality
The ability to create and manage microsites
Pages and templates for marketing content
Access Consciousness leveraged the Luminosity Episerver Accelerator’s multi-site, multi-brand, multi-language, and multi-currency capabilities, Access Consciousness created a global shop for their international visitors. The integrations with CyberSource and NetSuite also support this universal access to provide localized online stores in over 170 countries.
Physical and Digital Products
Customers can purchase digital books and physical copies through improved customer experience. A newly developed Download Center allows buyers to download previously bought books to their devices.
Class Management System
An easy-to-use online interface with extensive back-end logic allows customers to create different classes, register for classes, and make payments for classes. The facilitator version of the class management system also provides screens for Roster and Check-in.
Facilitator Profile Page
Facilitators can purchase a page on the Access Consciousness website to add personal information and promote their teaching services. The data automatically loads information based on the on their profile (e.g., upcoming classes, location, credentials, etc.), to provide the most relevant information and calendar to site visitors. An infinite scrolling (lazy loading) was implemented for users to search for classes and facilitators easily.
A Rule Engine admin tool configures class prerequisites that prevent users from purchasing specific books and services. Administrators can create rules for class registrations, product purchases, and licensing (i.e., a user must have completed Class A, and Class B, before taking Class C) to reflect class needs.
Memberships and Payment Plans
Customers can purchase memberships to Access Consciousness’ services with recurring monthly or quarterly payments using Episerver payments and CyberSource. In addition to subscription services, users can buy products and use recurring payments as well.
Access Consciousness created an affiliate performance-based marketing program to reward users when they refer buyers. Empowered customers can sign up to share the tools, books, and other products with their friends.
Integration with NetSuite ERP
Access Consciousness and Luminos Labs integrated all NetSuite back-end endpoints using their SDK. The process involved collaboration with the NetSuite consultants to implement the end to end integration.
Access Consciousness has an attractive and compelling new B2B2C experience. Their team is far more efficient as they can make changes to mission-critical pages more quickly and easily. The customer experience easily allows users to find the information they needed to book classes and purchase content with more efficiency than ever before.
To fulfill Access Consciousness’ vision of handling dozens of offline business processes in the management of their massive network of facilitators while selling a wide variety of content and event access, it was necessary to integrate with eight external systems. These are:
Avalara – Tax calculation software
NetSuite – Catalog, customers, class registrations, payments, prerequisites
Cybersource – Payment processing
Silverpop – Email marketing
Send Grid – Email provider
PayPal – Payment processing
Elastic Search – Search
Post Affiliate Pro Tacking – Affiliate 3rd party integration