Closing strong: Going direct-to-consumer with Episerver

Checkout. It’s the moment that turns a potential customer into a buyer and makes all of your hard work pay off. But just because it’s the finish line, it doesn’t mean that it can be ignored–because there really is no such thing as a finish line. Giving control of the purchasing process to a third-party […]

Digitally Native Vertical Brands and where to find them

Image from Paul Bica, found on Flickr, source link: Digitally Native Vertical Brands (DNVB’s) are a growing trend in the business world. More companies seem to be emerging “from thin air”, typically in the form of a completely digital, self-sufficient, and incredibly far-reaching businesses. While many DNVBs have been scoffed at for having an […]

Take it direct to consumer with a B2B2C digital commerce strategy

When it comes to shopping online, the line between brands, manufacturers, wholesalers, and retailers isn’t as bright as it used to be. In recent years, due to the growing digital maturity of organizations at every level of the supply chain, one of the fastest growing segments in eCommerce includes manufacturers and wholesalers looking for ways to work around […]