Take it direct to consumer with a B2B2C digital commerce strategy

When it comes to shopping online, the line between brands, manufacturers, wholesalers, and retailers isn’t as bright as it used to be. In recent years, due to the growing digital maturity of organizations at every level of the supply chain, one of the fastest growing segments in eCommerce includes manufacturers and wholesalers looking for ways to work around […]

How Luminos Labs and Episerver powered the rebrand of a $5B global giant

When Emerson Network Power, the $5B supplier of mission-critical equipment for data centers and communication networks, was spun off from their parent corporation, there were a couple of things they knew early on. First, they were going to need a rebrand to establish their new strategy and positioning in the market. Second, nothing less than a […]