A vision a without strategy remains an illusion

Align your digital commerce strategy with reality, mesh technology with goals, achieve promised results with guidance through a proven solution strategy.

Developing an excellent eCommerce website strategy begins with understanding user needs and desires, your company identity, and the environment.

Audience

An excellent eCommerce website has the style, structure, content, interactions, and language to engage your target audience. Personas, messaging platforms, and journey maps are used to document the influence strategy for each audience. Luminos Labs collaborates with your marketing and sales staff to leverage available assets and guide stakeholder groups to develop questions for customer surveys that direct the overall influence strategy for the following audiences:

  • Customers – End users and buyers of the products
  • Influencers – Subject matter experts, influencers, thought leaders, and celebrities that provide social proof
  • Internal Stakeholders – Members responsible for projects, website content, and product/service life-cycle
  • Internal Users – Content managers, product managers, merchandisers, marketing, sales, developers, and administrators of the website content
  • Partners – Distributors, resellers, and affiliates
  • Vendors – Provide product data and logistical services (shipping, payments, address verification)

Company

Explore your organization’s values, competencies, business model, and brand advantages in the marketplace to uncover digital commerce opportunities.

  • Brand Positioning – Understand how customers currently perceive your brand and how it differentiates from the competition
  • Advantages – Identify opportunities to generate more sales or superior margins compared to competitors
  • Business Model – Document stakeholder relationships, relevant revenue, and cost factors
  • Competencies – Know what particular abilities and expertise sets your company apart
  • Persuasion – Influence potential customer’s behavior towards conversion and purchase

Environment

Websites operate in an environment consisting of competition, alternatives, and other external factors. Having a solid understanding of the environment is essential to audience engagement and advocacy.

  • Competition – Brand positioning, messaging, specialized language, organization, marketing, UX, influence strategies, and success metrics
  • Regulations – Industry structure, compliance, political, and regulatory requirements
  • Technology – Table stakes and competitive advantages, trends and techniques
  • Trends – Best practices, marketing and sales techniques, and influence strategies

Learn how digital executives can increase their chances of digital commerce success from this Gartner report – setting up a strong digital commerce strategy coupled with an implementation process that is easy to follow will go a long way to helping a business launch a new digital commerce experience.

In this article, Gartner makes the case for:

  • Gartner Industry Vision: Commerce To You
  • Success Factors for Digital Strategy Success
  • 7 Steps to a Digital Commerce Launch
Gartner, Industry Vision: Commerce to You, Jason Daigler, Penny Gillespie, Gene Alvarez, 10 May 2018 – Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved

Get Started with Luminos Labs 

It’s an easy three-step process:

  1. Complete this form to schedule a short call to discuss your needs
  2. Luminos Labs proposes a personalized digital commerce strategy
  3. Your guide helps you through the process of building a digital commerce ecosystem that grows your business and transforms your customer experience

Take the first step today!