A vision a without strategy remains an illusion

Don’t know where to start? Developing an excellent eCommerce strategy begins with understanding your customers, your company, and the environment.

Audience

An excellent eCommerce website has the style, structure, content, interactions, and language to engage your target audience. 

  • Research – Use our personas, messaging platforms, and journey maps to create a digital strategy for customers, influencers, internal stakeholders, users, partners, and vendors. 
  • Exposure - Help customers find your products, purchase online, increase website adoption, and build a solution that prepares you for the next generation of buyers. 
  • Buying Experience - Make purchasing easy for your customers and deliver relevant content by building a website that suits their needs. See how Living Spaces won the Episerver Ascend 2019 Award for Best Buying Experience

Company

Explore your organization’s current technological stack, competencies, and needs to uncover digital commerce opportunities.

  • Technology Evaluation – Discover the Digital Agility of your organization and inefficiencies in your technology stack. Whether this is your first eCommerce solution or a complex multi-solution integration, we’ll point you in the right direction.
  • Improve Operations – Use your digital solution to free up time for employees to automate processes, centralize customer and product data, enable your customers to complete many common tasks online, and have internal teams easily make site changes.
  • Create a Digital Branch – Would you open a new physical store location without having a plan to launch? Plan for possibly your biggest store, the digital branch. Build a new digital storefront that will add to your legacy, profitability, and stability.

Environment

Analyze how your eCommerce site operates and prepare for the competition, channels, and regulations.  

  • Competition – Digitally savvy competitors are a threat to your business, and a digital transformation may be the only way to stay competitive. Learn how to leverage your solutions to provide a competitive spark that pushes you past them.
  • Channels - Your business runs 24/7 with an eCommerce site. Go global with multi-market, multi-currency, and multi-language solutions for your customers. For B2B, create subscription plans for re-orders, have tiered pricing for accounts, and sell direct-to-consumer. See how Fjallraven launches site with multi-brand / market / currency / language capabilities
  • Regulations – Prepare your business for CCPA (California Consumer Privacy Act), GDPR (General Data Protection Regulation), PCI (Payment Card Industry), PII (Personally Identifiable Information), ADA (American with Disabilities Act), and more.  

 

Episerver, the customer-centric digital experience company, has been positioned for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. We believe their Customer-Centric Digital Experience Platform delivers advanced capabilities for content management, personalization and analytics.

This report includes:

  • An overview of DXP market trends
  • The Strengths and Cautions of each DXP vendor in the Magic Quadrant
  • Assessments of each vendor’s ability to execute and completeness of vision
Logo disclaimer – GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Endorsement disclaimer – Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Graphic disclaimer – This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Episerver.

Get Started with Luminos Labs 

It’s an easy three-step process:

  1. Complete this form to schedule a short call to discuss your needs
  2. Luminos Labs proposes a personalized digital commerce strategy
  3. Your guide helps you through the process of building a digital commerce ecosystem that grows your business and transforms your customer experience

Take the first step today!