Simplify the customer journey

Attract more organic traffic

With advanced tagging and faceting technology, Luminos Labs helps you create automatic landing pages that set your content and product information free from rigid site structures and attract more organic traffic.

Create smart content campaigns

Create, preview, and publish campaigns by dragging and dropping content, buttons, forms, and media to build pages just the way you want them. Use tagging, machine learning, and Visitor Groups to trigger personalized content for each persona type.

Deliver the right message to the right visitor

Your Digital Commerce experience can use autonomous personalization and adaptive A/B Testing to tailor content for your visitors based on their demographics, interests, and the way they interact with your content.

Attract

  • Search Engine Optimization (SEO) and Preservation Strategy – Keyword research, URL architecture, redirect mapping to prevent broken links and maintain and improve your website’s search engine ranking
  • Marketing Automation – Automate campaigns to welcome or reactivate customers, or to get conversions on abandoned carts. Add triggers for online and offline activity across all channels
  • Social Engagement – User-generated content drives engagement and conversions, and is the most effective way to increase credibility and loyalty with your customers

Engage

  • Omnichannel Selling – Easily create, automate, and personalize campaigns across all channels
  • Personalization – Segment and deliver personalized content and emails to specific persona types triggered by real-time behavior on your website
  • Content Strategy – Use blogging and news articles to increase engagement by offering personalized, relevant content and products in real-time
  • Promotions – Distribute product and content promotions to the right customers, the proper channels, at the ideal time, to your target market using personalization, marketing automation, and recommendation engines
  • Recommendations – Analyze with machine learning, the past and current behavior of a customer and provide the most relevant products and content, every time they engage
  • Search – Enable customer acquisition, engagement, and retention by dynamically locating content and products, seamlessly across all levels of your website
  • Ratings & Reviews – Easily manage and moderate from Episerver your customers’ product reviews, questions and answers, and comments using Luminosity Reviews

Convert

  • Sign-up – Increase registration and login usability by making it easy for a user to set up a temporary login or recover/reset their password via their mobile device
  • Shopping Cart – Track the number of shopping carts started versus the number of shopping carts completed towards a successful order and optimization strategies
  • Checkout – Improve your checkout process, reduce abandonment rates, and boost your website checkout conversions
  • Content Download – Improve engagement and lead-to-conversion rates by optimizing downloadable content from your website (video, webinars, case studies, whitepapers, etc.) using gated and non-gated content mechanisms
  • Conversion Rate Optimization (CRO) / Analytics – Identify and target low conversion paths using Epi Insight, and Epi Perform to optimize data from visitors, from anonymous leads to repeat customers paths to conversion

Retain

  • Loyalty / Advocacy – The cost of acquiring a customer is higher than the price of retaining a customer. Incentivize after the initial point of purchase with loyalty to engage and increase the nurturing of the relationship
  • Customer Service – Makes it easy to deliver an engaging, friction-free experience to your customers, from the first contact to conversion
  • Nurture Campaigns – Nurture existing customer relationships, ensure consistent sales, and initiate new customer relationships by using triggers and automated emails using Epi Campaign, or integrate with Marketo, Sales Folder, Pardot, and many others
  • Cart Abandonment – Utilize this opportunity of a visitor showing a high interest for a product by tracking your customers, optimizing the checkout process, and providing cart abandonment emails
  • Retargeting – Trigger and include personalized product recommendations in any email, including cart abandonment and retargeting emails

Additional Marketing Capabilities

  • Analytics
  • Behavioral Data
  • Dynamic Landing Pages
  • Enterprise Search
  • Omnichannel Automation
  • Comment and Group Implementations
  • Social Media Moderation and Management
  • Trigger Emails

Personalization

  • AI Recommendations /Machine Learning
  • Content Recommendations 
  • Product Recommendations

Learn how digital executives can increase their chances of digital commerce success from this Gartner report – setting up a strong digital commerce strategy coupled with an implementation process that is easy to follow will go a long way to helping a business launch a new digital commerce experience.

In this article, Gartner makes the case for:

  • Gartner Industry Vision: Commerce To You
  • Success Factors for Digital Strategy Success
  • 7 Steps to a Digital Commerce Launch
Gartner, Industry Vision: Commerce to You, Jason Daigler, Penny Gillespie, Gene Alvarez, 10 May 2018 – Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved

Get Started with Luminos Labs 

It’s an easy three-step process:

  1. Complete this form to schedule a short call to discuss your needs
  2. Luminos Labs proposes a personalized digital commerce strategy
  3. Your guide helps you through the process of building a digital commerce ecosystem that grows your business and transforms your customer experience

Take the first step today!