It doesn't matter what you sell, having a seamlessly integrated digital commerce ecosystem is not an easy task. It is the riskiest and the most complex part of an eCommerce replatform project, and it's one of the primary reasons eCommerce projects fail.
You need to be able to rely on your product, order, and customer data to be in sync and consistent across all your systems, including your eCommerce platform, your ERP, your PIM, and your other back-office systems. It’s essential you meet your customer’s expectations by providing them with the right content and product information, at the right time, on any of your touchpoints.
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