Did you know that 87% of marketers say that video has increased traffic to their website?
What if I also told you that 94% of marketers say that video increases user understanding of products or services?
Video is a positive way to bring awareness to your eCommerce website, and if you aren’t already on the video train, maybe these insights will help you change your mind:
Video helps your customers trust you – it is hard to hide imperfections in a video, whether those are personality of someone speaking to your customers or a product.
Video is real and raw and helps the buyer connect with you as a business more because it gives them a true feel of who you are.
Think about it, you are more likely to buy from someone you know and trust over someone you know nothing about.
Video creates a better user experience – we live in a world where instant gratification is key to making customers happy.
Many people would rather be able to listen and watch a video playing before them, vs having to read a lengthy paragraph about the product or service they are looking to buy.
Video brings modernization to your brand – being a newer concept, video helps your brand look and feel up to date.
Video improves your website ranking – Google will show video thumbnails next to a search result for 26% of search results, and when shown a thumbnail for a video, users are more likely to click on that result.
The video thumbnail makes the search result a “rich snippet” which gives your business a better SEO ranking over a “standard snippet.”
So, what’s holding your business back from creating video content?