Why Social Media is Important in Your eCommerce Business

User Experience

Did you know that 90% of people on Instagram follow a business?

Did you also know that 50% of users are more interested in a brand when they see ads for it on Instagram?

Instagram specifically has over one billion users logging on each day to browse their feeds.

If your eCommerce business isn’t already actively posting, you could be missing out on a huge audience that is ready to interact with your brand.

Also, with video being a top performer right now for many eCommerce businesses, you can organically grow your following through Instagram Reels, which are taking off.

With social media marketing, you can:

1)    Reach your target audience through hashtags

2)    Give you direct access to your customers

3)    Build a community

Hashtag research gives you the upper hand to utilize hashtags that your target customers are following.

Once you’ve learned what hashtags they are using, you can tag them on each one of your social posts so that your business’ content shows upon their feed, even if they don’t follow you.

You get direct access to your customers through comments and direct messaging.

This gives you the upper hand to give your customers and potential customers the instant gratification they are looking for when they have a question or concern.

Finally, you get to build a community!

Through your posts and stories you can show your audience who you are as a company.

Share what you believe in, and interact with your followers.

This gives them a sense of trust, and they will be more likely to buy from you and recommend you.

If your digital commerce website isn’t posting on socials like Instagram, what is holding you back?

Tell us in the comments!

Luminos Labs

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