To succeed in today’s highly competitive markets, omnichannel is everything. According to Forrester, 67% of the buyer’s journey is now done digitally, and 57% of the purchase decision is made before they call a supplier. An excellent way to inform your customers and manage your product data is by implementing a Product Information Management (PIM) system.
Whether B2B, B2C, or both – you need to invest in technology that enables you to meet buyer’s needs in any language, in any channel, quickly. A PIM may be the most critical factor in increasing your ROI.
Calculate two sides of the PIM ROI coin – quantitative and qualitative value.
Quantitative metrics include generating net new revenue, productivity gains, and operational efficiencies.
Qualitative metrics include increasing customer experience, improving employee retention, and increased performance in the market.