Business managers are well aware that customers have unique needs, and often express those needs at vastly different times. It can be difficult to monitor, and with business growth this difficulty only intensifies. It’s time to consider new ways to optimize your company’s sales process.
Let artificial intelligence drive your business
“Using AI to personalize the customer journey could be a huge value-add to retailers. Retailers that have implemented personalization strategies see sales gains of 6-10%, a rate two to three times faster than other retailers.” – Business Insider
Artificial intelligence has gained more presence in the e-commerce realm. To give customers the info they want, exactly when they want it, there’s simply no better option. It’s easier on your, and AI doesn’t get tired. Here’s 3 reasons you need artificial intelligence to optimize your sales process:
- Real-time behavior recognition. Artificial intelligence automatically determines patterns in the behaviors of customers that engage with your website. This aspect of the feature works in real-time, it won’t skip a beat.
- Aggressive salesmanship. Once the system is able to figure out what a certain customer’s intent is, it can then market a specific type of content that most closely matches their immediate needs.
- Elephant-like memory. Say a customer engages with your site once, but then leaves for a long period of time. Related to reason 2, AI will promote content that aims to lead that customer back to your site. Upon the customer’s return, it continues its efforts in converting that customer, knowing all of their past history.
Optimize sales with Episerver Advance
This year, Episerver has released a fantastic new feature for their CMS, Commerce, and Campaign platforms: integrated AI for constant tracking of customer behavior.
No matter what Episerver product you’re using, you can be ensured that it is AI-capable. For the above reasons, this is a tremendous advantage when looking for new prospects. Aside from the immediate increased business opportunities, Episerver will also continue to improve these AI capabilities in future updates.
Such AI integrations are a recurring theme in Episerver’s products. They’ve also proven to be the most effective in accelerating conversion and click-through rates, as well as overall user engagement. If you want to learn more, make sure to check out the impressive selection of Episerver products to see how they can completely transform your online business.
If you have any questions about getting these products working perfectly for you, then please feel free to reach out to us here at Luminos Labs.
Luminos Labs has been a proud partner of Episerver for years, and we’re recognized as the Episerver Partner of the Year. We’re more than confident that we can integrate this platform into your business, exactly the way you need it.
We’ve been thriving at this since 2010, and have worked for a large variety of companies in differing industries. The platform offers unparalleled flexibility, and with the expertise we provide, you’ll be able to achieve the short and long-term results you need.
If you’ve been trying to optimize your sales process, or thinking about digitally transforming your business in general, then we’d love to hear from you. All consultations are free of charge.
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