Making sure customers find your site | A guide to SEO

Let’s say you’ve got your e-commerce site up and ready to go. You’ve got great systems in place for product information management, order management, and automation. There’s just one problem: people can’t find your site! What’s the point of having the perfect e-commerce site if you aren’t making sure customers find your site? Luminos Labs is here to help make sure you’re ready when it comes to SEO.

What is SEO?

making sure customers find your site

I won’t spend too much time on this section because at this point it’s unlikely any readers won’t know what it is. But just in case, Search Engine Optimization (SEO) describes the process through which you can make your site more visible in a search engine’s results. Basically, there are millions of results whenever someone searches for something on Google or a comparable search engine. So a problem arises: how do we determine what is the most relevant result for the search? There are many different practices, standard and advanced, that have been developed to tackle this issue!

Making sure customers find your site | The basics

So if you’re just starting out with SEO, there are a few basic things you know. While basic, you’d be surprised how incredibly helpful these practices can be in making sure customers find your site.

Choosing the right keyword

Whenever you’re writing content, you’ve got to choose a keyword to base that content on. This word can be anything that will draw your readers to your content. In short, it should be unique, relevant to your message, and something that you can imagine your target audience searching for. You need to make sure that this keyword is frequently used throughout the copy of your content. This keyword will also be used in important SEO attributes, such as your content’s URL, title, meta description, and more.

Follow the basic SEO checklist

So, when you’re first starting your SEO, you’re going to want to follow a basic SEO checklist. This refers to the items I just mentioned above: a page’s title, headers, meta description, and URL. You want to make sure that your keyword is used in all of these, and more. It’s useful to include your keyword in the alt-text of any images you include on the page. Incorporating all of this will help your page gain relevance in search results.

making sure customers find your site

Internal backlinks

Backlinks are super important for establishing a page’s credibility. Basically, a backlink refers to linking other pages to your page. You can usually do this by simply hyperlinking another page to allow the reader to quickly reference it. Internal backlinks are links to pages within your own website. So, if I’m writing about topic A and a certain topic B becomes relevant to topic A, I can then link the page to another article I’ve written about topic B. This enables the reader to explore more of my pages, and thus spend more time on my site. Search engines use this information in their ranking considerations.

Making sure customers find your site | The not so basic

Now it’s time for the more advanced practices in SEO. Once you’ve got the basics down, you can really take your site’s relevance to the next level with these tips and tricks, helping in making sure your customers find your site.

Mobile-first indexing

Ok, so this term is really just a fancy way of saying that in terms of SEO, Google looks at your site from a mobile standpoint before desktop. However, this does not mean you necessarily need a mobile version of your site to rank, so no worries. Basically, how your site operates on mobile can affect its relevance.

Things like how fast your site loads on mobile are taken into consideration. In a world where more customers are using their phones to shop and view content than ever, this is especially important. Of course, if the desktop and mobile versions of your site are pretty much the same, then you won’t likely have to do anything different for mobile-first indexing.

Earning external backlinks

As mentioned above, creating backlinks is super important for SEO. However, external backlinks are a little different, and more difficult to create. This is because these kinds of links must be earned. In short, the only real way to increase your external backlinks is to make remarkable content! The more your page links to other companies’ pages, the more credibility it establishes in search rankings. This is because other people and professionals are liking your content and using it as a reference for their customers!

making sure customers find your site

Image from Stewart Butterfield, found on Flickr, source link: https://bit.ly/1RSrWU5

SERPs: prepare for Google snippets

You know when you search or something on Google and you get a fancy block as the first result? It usually features a link to an article, quickly followed by a bullet list or summarized description that may more directly answer your query. This is a Search Engine Result Page (SERP), and it’s where the money’s at when it comes to SEO!

Basically, once your content achieves a high ranking, Google considers it even further if it can quickly extract information from your content and display it in a SERP. So how do we help ensure this? You need to organize your content in an easily consumable way. This means organizing it in shorter paragraphs, lists, tables, and videos.

Of course, no matter the strength of your SEO, you should always make sure to keep an accurate and consistent measure of how your SEO is performing.

SEO evaluations with Luminos Labs

Still not sure if you’re SEO is ready to propel your e-commerce site to the next level? That’s okay! In reality, there are so many things that you can change and perfect when it comes to SEO. For this reason, it’s often a good idea to bring in an expert on the matter. Not only does it save you time and therefore money, but it will provide expert assurance that your site is the best it can be when it comes to SEO. So how do you get started?

Luminos Labs specializes in all things e-commerce, and this includes SEO! We’ve been doing thorough SEO audits for years, and we’d love to get in touch with you and figure out how to improve your site’s place among the millions of search results.

Soar to the top of search results

Is your business gearing up for a big shift in e-commerce strategy? Need a professional evaluation of your site’s SEO? Luminos Labs is here to help. Our team of experts works 24/7 to provide you with the smoothest implementation and most reliable support when it comes to your e-commerce platform and experience.

We’re always interested in doing the best for our clients, and we’ve helped many achieve increases in AOV, some by as much as 22%! If you’re looking for help with e-commerce implementation, Azure cloud services, or general digital strategy, please don’t hesitate to reach out. And if now just isn’t the right time, then subscribe to our weekly newsletter for more e-commerce updates, trends, and announcements.