It’s the Holiday season…
Which means everyone is scrambling to get in all their final projects for the year, meet deadlines, get their family members the right gifts, all while the sun sets way earlier making it feel like midnight by the end of the workday.
It’s supposed to be the most wonderful time of the year, so it’s important to make sure that your audience feels important when receiving your promotional campaigns.
Yes, we know that it is important that your business hit its quota’s and reach the right audience. However, if that audience doesn’t feel like you care about them during this busy season, it could affect how they shop with you for the rest of the year.
Consider sending less.
Most people spend this time of the year more un-plugged and with family and friends. Spamming them with more information is not going to get their attention in a good way. The last thing you want to do is annoy your audience, so we recommend making sure you have your highest quality content you can give and give it sparingly.
The better quality will have more of an impact vs more content.
Make it extremely easy for your customers to shop.
In our instant gratification world that we now live in, if something doesn’t come ASAP to a buyer, they are moving onto the next site.
Make sure your social media posts and blogs are linked up correctly so that your customers can spend less time focusing on how to buy your product, and more time focusing on how much their loved ones are going to love what they bought them.
Show compassion for your audience.
These last few years have been tough for everyone. We could all use a little more compassion with each other in our day to day. This holiday season, remember to thank your audience for all that they do for your business.
People love to feel appreciated, and showing your customers how much you care, really shows what type of a business you are.