The thought of going to the mall and wading through thousands of shoppers can make one cringe. Especially when you may fight through the crowds just to find out they’re out of the item you’re looking for. Or what if it’s not in the right size? These worries help explain the growing trend of major retailers adopting efficient Buy Online, Pick-up In-Store (BOPIS) options. This capability allows customers to take some uncertainty out of their already-stressful shopping experiences.
In general, there are a lot of benefits to BOPIS, from both the retailer and the consumer side. For consumers, the first benefit is obvious: you get to avoid all of the shopping madness. No more zipping around a crowded store looking for what you need. No more “um, excuse me, sir, trying to get through!” Consumers also enjoy the following benefits of BOPIS:
Of course, customers aren’t the only ones benefiting from this setup. Otherwise, why would companies invest in systems like OrderDynamics in the first place? Here are a few (of many) benefits that BOPIS capabilities will bring to your business:
As companies continue to strive for a completely unified e-commerce experience, more and more big retailers are starting to roll out their own BOPIS implementations. It’s crucial not to miss out on this trend; giving your customers more flexibility to buy from you than ever is only going to make your business stronger. Just recently, huge retailers such as Petco, Home Depot, and Nordstrom are embracing this new part of the online shopping experience. In Petco’s case, they’ve already experienced a 5% increase in the number of online customers.
It's important to highlight the benefit BOPIS has on a company’s online operations. BOPIS gives retailers the opportunity of having inventory efficiencies that were simply unavailable before. The catch is that you need to have sophisticated order management software in place to enjoy this benefit. Again, systems like OrderDynamics are great for accomplishing this.
These kinds of software can seamlessly manage and order inventory across multiple stores so that customers are never disappointed by finding out what they ordered isn’t actually there when they come to pick it up. However, retailers must be careful not to rush too quickly into their BOPIS implementations, because this can actually cause the opposite effect in terms of efficiency. Namely, rushing too fast can cause problems with store visibility, lag in response time, and filling orders accurately.