Quick hits on getting digital commerce initiatives off the ground

Organizations that are seeking to up their game, open a new channel or reinvent themselves are oftentimes faced with the dreaded “digital commerce” initiative. Digital Commerce touches all parts of a business, from marketing and IT, to accounting and finance, to sales and operations, and beyond.

Whether retailer or manufacturer, financial institution or healthcare provider, digital commerce is all about one thing – driving new and/or increased revenue from a new or existing channel.

The following content seeks to help digital executives increase their chances at digital commerce success – setting a strong digital commerce strategy coupled with an implementation process that is easy to follow will go a long way to helping a business launch a new digital commerce experience.

In this article, Gartner makes the case for:

  • Gatner’s Industry Vision: Commerce to You
  • Success Factors for a Digital Commerce Strategy
  • 7 Steps On the Way to a Successful Digital Commerce Project

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Gartner, Inc. is a global research and advisory firm providing information, advice, and tools for businesses in IT, finance, HR, customer service and support, legal and compliance, marketing, sales, and supply chain functions. It is a member of the S&P 500. Its headquarters are in Stamford, Connecticut, United States.

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Gartner, Industry Vision: Commerce to You, Jason Daigler, Penny Gillespie, Gene Alvarez, 10 May 2018 – Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved