Quick hits on getting digital commerce initiatives off the ground
Organizations that are seeking to up their game, open a new channel or reinvent themselves are oftentimes faced with the dreaded “digital commerce” initiative. Digital Commerce touches all parts of a business, from marketing and IT, to accounting and finance, to sales and operations, and beyond.
Whether retailer or manufacturer, financial institution or healthcare provider, digital commerce is all about one thing – driving new and/or increased revenue from a new or existing channel.
The following content seeks to help digital executives increase their chances at digital commerce success – setting a strong digital commerce strategy coupled with an implementation process that is easy to follow will go a long way to helping a business launch a new digital commerce experience.