Building an enhanced customer experience
You can spend infinite time building the perfect customer experience. This makes sense as customer satisfaction should really be the #1 goal of any e-commerce business. More happy customers means more repeated purchases, leading to more brand loyalty and even more customers! Here are some of the many ways you can easily improve your customer experience.
What are customers looking for?
Again, there is so much you can do to improve your e-commerce website. But what are the main things customers are looking for? As I’ve said many times before, a huge desire for customers these days is personalization. Customers want to be able to find content that specifically suits them, no matter what market they fall into. Most importantly they want to be able to do this quickly and easily.
However, while I’ve already covered more of what customers want out of personalization here, this post is more about the specific tools you should be using to attract tons of customers on your end. Particularly, I’m talking about the tools associated with building personalization, marketing campaigns, and automation into your site.
Content management systems | Episerver CMS
When it comes to building the necessary tools for these purposes, content management systems (CMS) are an excellent resource. While there are many CMS, you may have guessed I’d like to tell you about my all-time favorite: Episerver CMS. Episerver is an ideal CMS for medium to enterprise-level businesses, and it has great tools when it comes to offering personalization, creating marketing campaigns, and harnessing the power of automation.
A quick marketing 101: organize your target customers into “buckets” and cater different content to these respective buckets. You can do this through the creation of “customer personas”. Develop personas by assigning general attributes and desires to different customers. This is done in order to eventually categorize them into a certain customer “type”, or bucket.
From here, you need a way of assigning the content specifically. Episerver CMS is fantastic for this because the integration offers you tools to market specific content at the persona, market segment, and individual level. This means that while you can promote products and services to a large cluster of people who share the same need, you can also promote them to specific individual customers when needed. For example, if 90% of customers in a bucket make a purchase, you can then target the other 10% individually, changing the content to meet their needs more specifically.
Building customer personas is often part of a larger marketing campaign. Building a well-defined campaign and sticking to it is a great way for companies to save time and money while building a strong customer base. The key words here are “well-defined”. This aspect can prove fairly difficult, as there is always that urge to change things as you go.
Change isn’t a bad thing, and you should make adjustments if things aren’t going as planned. However, what’s vital is being able to make these adjustments in an organized manner. Luckily, Episerver CMS also has great tools for this. Episerver allows you to manage campaign scheduling, and multiple people can edit campaign details in real time.
Lastly, Episerver CMS is excellent for its easy integration with automated systems. Whether you want to automate certain marketing aspects like special deal offers or emails, or if you want to easily integrate your own PIM or Search systems, Episerver’s got you covered. This allows you to pick and choose what kind of unique systems work best for optimizing your customer’s experience, all while combining them effectively with Episerver’s flexible CMS.
Benefits of Episerver CMS – the numbers
Depending on the size of your business, Episerver CMS can help you achieve some fantastic results when used to power your online business. Big clients at Episerver have even been able to enjoy over a 30% increase in purchases, or over an 80% increase in page views. Incredible! Episerver has also created a cool online tool (see the bottom of this link) to help you calculate what your estimated savings will be by integrating Episerver CMS today!
At the end of the day, Episerver CMS is an effective way of saving you money while also increasing the number of customer engagements and conversions year after year.
Optimize customer experience with Episerver CMS
Is your business gearing up for a big shift in e-commerce strategy? Looking to ensure customer satisfaction through Episerver CMS? Luminos Labs is here to help. Our team of experts works 24/7 to provide you with the smoothest implementation and most reliable maintenance when it comes to your e-commerce platform and experience.
We’re always interested in doing the best for our clients, and we’ve helped many achieve increases in AOV, some by as much as 22%! If you’re looking for help with e-commerce implementation, Azure cloud services, or general digital strategy, please don’t hesitate to reach out. And if now just isn’t the right time, then subscribe to our weekly newsletter for more e-commerce updates, trends, and announcements.