National Distributor Preferred Medical Utilizes Optimizely B2B to Offer Outstanding Performance and Speed to Customers

Preferred Medical an NDC Company
Sunrise, FL
Medical Supplies


Known as a full-line, national distributor, Preferred Medical, an NDC Company, (formerly known as Wolf Medical Supply) has proven their status in the industry by providing their customers with unbeatable value and superior customer service. Their previous website was no longer supported by their software partner, so they were looking to upgrade to a platform that provided more features out of the box for B2B users relying on robust integrations to their back-end systems.

A deeper look,

Optimizely B2B

By choosing the Optimizely B2B platform, Preferred Medical was able to launch as the first phase of the remaining NDC companies. This core solution gives a seamless B2B shopping experience for Preferred Medical customers that integrates the back-end systems to the Optimizely B2B platform. With this being only Phase 1 of the entire project, another core component of the total solution is to allow for more websites to be added under a unified architecture for a more better business user management experience, minimizing the complexity of different business flows and functions in separate manual systems.

Core Features

Preferred Medical is now able to offer their customers core B2B features, like logging into their account for specific pricing, searching by part number, utilizing brand specific PLPs for easier browsing, and more, all thanks to the robust out of the box Optimizely B2B feature set.

In addition to the basic B2B features, website speed is a must have in the modern B2B eCommerce experience.

Epicor P21 Integration

The flexibility and scalability of the website offers outstanding performance and speed so customers can get in and out quickly and efficiently. Along with the integration to Epicor P21, through a combination of APIs and direct database calls to import data, the website can show real-time pricing, inventory, and A/R data.

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The Results

The next steps of the integration involve the utilization of a more robust PIM to ensure all of their product data and information are accurate.