The Doctors Company, the nation’s largest physician-owned medical malpractice insurer, updates website to Optimizely

The Doctors Company
Napa, CA


The nation’s largest physician-owned medical malpractice insurer, The Doctors Company, had a home-built Content Management Systems (CMS) that was incapable of servicing its customers, and its multiple brands. Further complicating matters, they need to upgrade their website quickly with a limited budget.

A deeper look,

The Doctors Company engaged Luminos Labs to design and launch a new unified site experience using Optimizely Web Content Management. The single platform would deliver a unified experience across all user tasks, environments, and sites.

A screenshot that says at the very top of the page, About Us, Insurance Solutions, Risk Management, Education and CME, Specialties, Topics then underneath, Get the Latest COVID-19 Updates, Then on the page Join the Nation's Largest physician-owned medical malpractice insurer and mal is crossed out in the word malpractice. We help practices of all sizes manage the complexicities

Enhanced Search

Powered by Optimizely Search and Navigation, the updated Search gives customers better control of results for different content types (PDFs, guides, articles, etc.) All Optimizely Search and Navigation optimization tools were implemented, including best bets, synonyms, and auto-complete.

A screenshot of the Education and CME page

Multi-Site Setup

When the project started, the only website The Doctors Company had live was Their updated solution now supports a multi-site CMS that allowed The Doctors Company to scale to its other brands. Now they have three separate sites that share similar CMS pages.

A screenshot of Medical Malpractice Insurance for Physicians a

Azure AD (Active Directory) Integration

With the guidance of Luminos Labs, the Doctors Company went through a complete Azure AD integration, providing users easy access to the app and website. User provisioning helps automate the creation, maintenance, and removal of user accounts.

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The Results

The Doctors Company had a speedy and successful implementation, launching on time and on budget. Three of their websites were re-platformed quickly on Optimizely, and the multi-site capabilities reduce the need to create redundant web pages for various devices. All hosted on the Optimizely cloud, keeping costs down now and as the website’s needs grow in the future.