A deeper look,
After careful evaluation, NorthShore decided to re-platform to from Magento to Optimizely for its scalability and features. Their main goal was to drive aspects of development in the areas of: requirements gathering, strategy, architecture, design, implementation, and launch.
Improved Search
The website search includes a boosted ranking feature for specific products on the Search Results Page and Product Listing Page (PLP). Optimizely Find personalizes more relevant results to guide customers to the ideal product.
Visitor Tracking
The NorthShore team can view and filter visitor profiles and create customer segments for marketing campaigns. Optimizely Intelligence Cloud provides this information from tracking online visitor behavior, such as viewing content or products on the site.
Personalization, Recommendations, and Promotions
The new website utilizes Optimizely Personalization to Deliver 1:1 personalized recommendations across their web and mobile experience. NorthShore can scale their personalization efforts efficiently with minimal manual rules with machine learning built for unstructured content.
Once a customer adds a product to the cart, a configurable recommendations panel provides curated items for each product, and the ability to include the recommended items to the cart. A custom promotion feature was implemented for the flexibility to apply for promotions at any time during checkout.
Auto-Ship
NorthShore Care Supply sells products that alleviate chronic medical issues, and automatic ordering and shipping is a large part of their business model. The new website utilizes a custom auto-ship feature to efficiently manage these subscriptions for the NorthShore team and its customers. A one-time import of the existing auto-ship from their old OrderGroove environment provided a seamless transition.
Customers can now easily create and manage their subscriptions on the website (add items, skip a delivery, ship date, frequency, address, payment information, promotion).
