A deeper look,
Murdoch’s chose to upgrade to Optimizely's latest version to redesign their site experience and introduce back-end improvements. To deliver their omnichannel goals and execute the integration between the existing Optimizely Commerce platform and the multiple systems, Murdoch’s selected Luminos Labs as their implementation partner.
Integrations
Murdoch’s Ranch & Home Supply implemented many complex integrations with the guidance of Luminos Labs. Their Optimizely system has full integration with Avalara for Tax and Address Validation, First Data as the Payment Gateway, Kount for Fraud Validation, UPS for Shipping, and Tecsys (Order Dynamics) as their Order Management System (OMS).
Buy Online and Pick-up In-Store (BOPIS)
Customers can purchase products online and then pick them up from their nearest store at their convenience. Users will see the amount of inventory in-stock for each store. The website utilizes BOPIS functionality in the Cart, the Checkout steps, and the OMS integration.
Online Returns
An improved online return feature provides additional options for customers. Users can quickly initiate returns directly on the website from their order history. The return functionality utilizes the OMS functionality to automatically update inventory, generate shipping labels, and initiate refunds or credit.
E-Gift Cards
A new gift card program was developed to allow customers to purchase credit for Murdoch’s Ranch & Home Supply, which can then be redeemed online or in-store. A custom gift card management interface was created for the Murdoch team to generate and manage the cards.
