A deeper look,
Phase I – Launch Fjallraven on Optimizely
The main goal of Phase I was launching an eCommerce website as quickly as possible using Optimizely as a backend solution. The Luminosity Episerver Accelerator allowed Fjallraven to save 1,000s of hours of website discovery, design, and development. An open-API architecture was created to support a wide array of potential integration needs (ERP, legacy systems, etc.), scalability, as well as the ability to launch B2B sites in future phases, on one platform that can support both B2B & B2C.
Phase II: Prepare for Global Rollout and Implement PIM
After the initial website launched, the goal was to prepare the site for international markets using available Optimizely features to build out these functionalities. Fjallraven required a solution that would allow them to operate in different countries and offer specific products for each market (multi-market), use different currencies, tax rules, payment providers, shipping providers, and fulfillment centers depending on the country (multi-currency), and default to a set language while providing options to translate to another (multi-language).
During this phase, Fjallraven also decided to integrate the inRiver PIM with their ERP and eCommerce site. They used the Luminosity inRiver Connector to sync inRiver to Optimizely automatically, map data from inRiver, leverage complex product attributes through inRiver PIM to automatically sync and organize within Optimizely, and manage complex catalogs and multiple taxonomy scenarios. inRiver designs were required to meet the same specifications as the website to eventually scale and support multiple sites and products to be available in different markets.
Phase III: Scale-Out to Fenix Outdoor’s Other Brands
Fenix will apply the Optimizely framework used for Fjallraven to other brands. This phase involves utilizing the same general codebase and scaling it out to other brands to have the same multi-market, multi-language, and multi-currency features. The sites will all have the same backend usability features, using the same admin backend tools to support those websites as well.