A deeper look,
Addressing these challenges started with Luminos helping Classic Home by bringing in a data analyst to map out the existing issues and identifying where they need to be cleaned up. The Luminos team was able to build several features to help with the specific data challenges that Classic Home was facing.
The first feature built allowed for express registration. Sales reps are now able to meet with clients/attend shows and readily help customers set-up trial accounts quickly and on the fly. The team used this as an opportunity to setup the Classic Home site with more modern (User Interface)standards.
Classic Home’s needs also required a Project Builder feature to further enhance the end customer experience. The customer is now able to goon the site and build a room with the products they would like and see the entire project in a virtual setting. This personalized experience allows customers to customize and reorder products adding a whole new level of personalization for Classic Home and their customers.
The biggest challenge that had the largest impact to the online experience was organizing their data to allow for their employees to have a clear picture of where they were allocating their time and inventory. In order to create this clear picture, Luminos Labs integrated the backend of Optimizely to Syspro, an ERP and Order Management System (OMS). Luminos Labs worked directly with the Syspro team to make everything more efficient for the Classic Home team. With the new systemin place, Classic Home no longer required manual intervention to handle messy data and could rely upon automation that the Luminos team helped build for a cleaner and higher functioning digital infrastructure.