Carestream Dental Enables eCommerce with Optimizely to Sell Globally

Carestream Dental
Atlanta, GA
Medical Devices

Introduction

Carestream Dental, a provider of imaging systems and practice management software for general and specialist dental practices, had a home-built Content Management Systems (CMS) incapable of servicing its customers. They had implemented Optimizely CMS and were looking to add Optimizely Commerce to their digital ecosystem as well.

A deeper look,

Carestream Dental elected to update Optimizely and selected Luminos Labs as their implementation partner to enable digital commerce. A phased approach was agreed to simplify the product layouts and hierarchies, add multi-market functionality, and integrate SAP.

Multi-Market, Multi-Currency, and Multi-Language Capabilities

The new website allows Carestream Dental to operate in different countries and offer specific products for each market (multi-market), use different currencies, tax rules, payment providers, shipping providers, and fulfillment centers depending on the country (multi-currency), and default to a set language while providing options to translate to another (multi-language).


Marketing Automation

Carestream Dental’s marketing teams have a much easier centralized system that integrates with their marketing automation platforms. Custom integrations allow the data from Optimizely Forms to push to Pardot and Marketo for marketing purposes. Additional blog subscription integrations with OneTrust are currently in development.

SAP Integration

The new Carestream website utilizes the Luminosity Integration Hub built on top of the Microsoft Azure cloud to connect all their systems. The hub decreased the upfront cost to implement the SAP system integrations and allowed them to provide tax computation and use Paymetrics as their payment gateway.

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The Results

Carestream Dental had a speedy and successful implementation. They have enabled eCommerce through Optimizely, improved their marketing capabilities, and can sell globally due to the multi-market, multi-language, and multi-currency features. All hosted on the Optimizely cloud, keeping costs down now and as the website’s needs grow in the future.

Technical Integrations

  • Optimizely Find
  • Google Analytics
  • Google Tag Manager
  • Mailchimp
  • OneTrust
  • SAP
  • ShareThis


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