A deeper look,
Carestream Dental elected to update Optimizely and chose a phased approach to simplify the product layouts and hierarchies, add multi-market functionality, and integrate SAP.
Multi-Market, Multi-Currency, and Multi-Language Capabilities
The new website allows Carestream Dental to operate in different countries and offer specific products for each market (multi-market), use different currencies, tax rules, payment providers, shipping providers, and fulfillment centers depending on the country (multi-currency), and default to a set language while providing options to translate to another (multi-language).
Marketing Automation
Carestream Dental’s marketing teams have a much easier centralized system that integrates with their marketing automation platforms. Custom integrations allow the data from Optimizely Forms to push to Pardot and Marketo for marketing purposes. Additional blog subscription integrations with OneTrust are currently in development.
SAP Integration
The new Carestream website utilizes the Luminosity Integration Hub built on top of the Microsoft Azure cloud to connect all their systems. The hub decreased the upfront cost to implement the SAP system integrations and allowed them to provide tax computation and use Paymetrics as their payment gateway.
