A deeper look,
An Updated Navigation & Information Architecture
From the beginning of the project, Carestream’s navigation and IA was proving difficult for customers to find products due to issues with categorization. We worked closely with the Carestream Dental team to recommend the best way to restructure their IA in a way that is more natural from a navigational standpoint.
There was also a lot of confusion on the customer’s part about what is available to quickly order, and when a sales representative needs to step in from the Carestream side. Through creating a more robust navigation system, it allows customers to better search their products and lead users to what they are looking for in a more intuitive way.
The website is now much more in line with the way that Carestream Dental customers shop, making it clear where to go for shopping, training, support, and more.
PDP & PLP Improvements
Along with navigation, we made updates to the product detail pages and product listing pages that allows them to be much more user friendly. These improvements include providing specific details about each product, making the shopping experience a more informed decision for shoppers.
Multi-Market, Multi-Currency, and Multi-Language Capabilities
Multi-Market –
Carestream Dental can now operate around the world in different countries including India, Japan, Germany, etc., and offer specific products for each market.
Multi-Currency –
Multi-currency offering different:
-Currencies
-Tax rules
-Payment providers
-Shipping providers
-Fulfillment centers
All automatically updated depending on the country.
Multi-Language –
The website will default to a set language while providing options to translate to another.
SAP Integration
By utilizing the Microsoft Azure iPaaS system, we integrated to the back-end SAP ERP reducing the upfront development costs and providing a flexible, scalable integration approach that can grow with Carestream as the digital business continues to mature. This integration took into account all the international requirements outlined above and details needed.
