A deeper look,
Leveraging Optimizely’s platform, ASCO Power wanted to build a highly improved B2B experience for their customers. We also implemented BrandMaker Product Information Management (PIM) and Digital Asset Management (DAM) during the site launch.
Pre-Built Launch Framework
To launch lightning-fast, ASCO used a cloned codebase from Emerson’s other brand website, Vertiv. Instead of building everything from scratch, the eCommerce website was redesigned by restructuring the pre-built Optimizely framework. The template allowed ASCO to keep necessary processes functioning and utilized a separate environment to deal with tasks and requirements.
ASCO Power worked hand-in-hand with Luminos Labs concentrating on eCommerce integrations, operations, and migration through organizing and synching the immense amount of product data. Detailed communication and documentation with all partners and the ASCO team enabled the quick creation and launch of a successful website.