A deeper look,
Americares engaged Luminos Labs to perform a website audit. Then a decision was made, with the guidance of Luminos Labs, to design and re-platform to a new unified site experience using Optimizely. The single ecosystem would deliver a unified experience across all user tasks, environments, and sites worldwide.
When the project started, the only website Americares had live was americares.org. Their updated solution now supports a multi-site CMS that allowed Americares to scale to other sites. Now they have three separate sites that share similar CMS pages like americaresindia.org.
International Payment Gateway Integration
Because Americares transacts worldwide, it needed to integrate payment providers for different regions. PayUMoney was implemented to provide links for Americares customers to collect payments via WhatsApp, Facebook, Email, and the website in complicated markets (India).
Americares migrated their blog from WordPress to Optimizely and built a custom blogging functionality to meet their specific business needs. The updated blog allowed them to have more control over their brand, themes, monetization options, and scalability.